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Gaming & Gambling

Gambling & Gaming: A Global Engine of Demand, Shadowed by Stigma

Gambling has been a cornerstone of human culture for centuries—and today it is a trillion-dollar global industryspanning casinos, sports betting, online gaming, and emerging digital formats. Despite its scale and resilience, the industry remains culturally stigmatized, politically sensitive, and heavily regulated, creating barriers to entry that both deter mainstream investors and protect incumbents.


The market is digitizing and expanding. Casinos are no longer confined to Las Vegas or Atlantic City—states across the U.S. are legalizing and licensing new facilities, fueling regional growth and tax revenue. At the same time, the mainstream has embraced gambling in unprecedented ways: the NFL now accepts sponsorships from online gaming operators, sports broadcasts are filled with betting integrations, and esports wagering is drawing in younger demographics.


Sports betting and iGaming continue to be among the fastest-growing segments, driven by mobile adoption and the normalization of gambling as entertainment. Esports, skill-based gaming, and blockchain-enabled wagering represent the next frontier, expanding the market into new demographics and geographies.

Still, the challenges are real: fragmented regulations across jurisdictions, compliance burdens, and ongoing reputational headwinds. These barriers suppress valuations and limit access to capital for operators who cannot navigate the complexity.


At Forbidden Brands Capital, we see opportunity where others see friction. Our expertise in banking, insurance, and regulatory structuring allows us to underwrite operators in state-legal but federally complex markets, and to identify early movers in emerging formats. By applying institutional-grade rigor to an industry often sidelined by mainstream finance, we provide investors discreet exposure to a sector that generates stable, recurring revenues and outsized global growth—but remains structurally mispriced due to stig


Why Investors Should Take Notice

  • Geographic Expansion: Legal markets are spreading beyond traditional hubs, bringing gaming closer to the mainstream.
  • Digital Traction: Online platforms are capturing increasing market share and delivering faster, scalable growth.
  • Under-capitalized Opportunity: Stigma and regulation limit institutional competition, creating alpha for savvy capital.
  • Regulatory Expertise as Advantage: Success depends on structuring capital for compliance, licensing, and risk—areas where most investors hesitate.



Gambling & Gaming: Market Snapshot

  • Global Market Scale
    • The total gambling & betting market reached approximately USD 293.4 billion in 2024, projected to grow to USD 443.6 billion by 2033 (CAGR ~4.7%) 
    • The online gambling segment alone was valued at approximately USD 78.7 billion in 2024, and is expected to double to USD 153.6 billion by 2030 (CAGR ~11.9%) 
  • Sports Betting Growth
    • Global sports betting was worth about USD 108.9 billion in 2024 and is forecast to grow to USD 198.5 billion by 2030 (CAGR ~10%) 
    • In the U.S., the sports betting market was valued at USD 17.9 billion in 2024, expected to expand to around USD 33.2 billion by 2030 (CAGR ~10.9%) 
  • U.S. Legal Expansion
    • As of 2024/2025, 38 states plus Washington, D.C. have legalized sports betting; 30 states allow online sports wagering
    • Accelerated expansion added Ohio, Massachusetts, Nebraska, Kentucky, and Maine in 2023, helping push revenues from USD 7.56B to USD 11.04B, with total handle reaching USD 121.06B
  • Digital Adoption & Revenue Share
    • In Q2 2025, online gaming (iGaming + sports betting) accounted for USD 6.44 billion—33.2% of U.S. commercial gaming revenue. In contrast, brick-and-mortar gaming (slots, tables, retail sports betting) generated USD 12.93 billion
  • Regulatory & Reputation Challenges
    • Each U.S. jurisdiction has its own licensing rules and tax regimes, increasing complexity and operating costs for multi-state operators.
    • Despite growing legalization, gambling remains politically sensitive; addiction concerns have prompted proposed federal legislation like the Safe Bet Act.


Forbidden Brands Capital LLC

(603) 244-8490

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The information contained on this Site is intended solely for informational purposes and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products. Any such offer or solicitation will be made only through formal offering documents and only to investors who meet the eligibility requirements under applicable securities laws.

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